I help companies of all sizes build go-to-market systems that actually drive revenue—complete engines with pipeline planning, team alignment, and Clay-powered demand generation.
Let's Talk Growth
I cover product marketing, demand gen, and revenue operations so your GTM functions like one system—not a pile of vendors.
Work spans fintech, enterprise SaaS, and professional services—linking strategy to measurable pipeline and revenue outcomes.
Deep Clay expertise for data enrichment, workflow automation, and AI-powered personalization at scale.
You work directly with me—hands-on execution, clear ownership, and fast iteration.
I'm Michael Hissey, founder of Hissey GTM Consulting. I build go-to-market systems that drive real revenue growth in high-growth environments.
Recent work includes competitive analysis and enablement for real-estate fintech, executive-roundtable programs, and multi-stakeholder communications for a multi-family office—plus Clay workflows that connect targeting to conversion.
Before consulting, I was Senior Product Marketing Manager at LexisNexis Risk Solutions (Brightmine/XpertHR), where I led enablement, ROI tooling, demand programs, and a major HR Tech presence.
Most consultants hand you a slide deck. I build the roadmap—and stay to execute it with you.
Understand your product, market, team dynamics, and growth gaps.
Build your GTM roadmap with clear messaging, pipeline architecture, and campaign plans.
Launch campaigns, automate workflows, align teams, and build the infrastructure.
Track KPIs, iterate on performance, and scale what works.
Pick what you need or build a custom engagement.
Positioning, messaging, launch strategy, and sales enablement. Translate features into market value.
Examples: battlecards, persona-driven collateral, and launch BOMs that support sales conversations in fintech and professional services.
Pipeline architecture, stage definitions, forecasting models, and alignment across marketing, sales, and ops.
Highlights: chaired a competitive enablement taskforce that contributed to an $85K win; built ROI tooling and dashboards for global sales teams.
Multi-channel programs, outbound sequences, ABM, content strategy, and conversion optimization.
Past programs helped generate $10M in potential revenue and a 10× lift in demo requests for a portfolio product.
Data enrichment, prompt engineering, workflow automation, and “vibe coding” for brand-consistent messaging.
Leverage Clay’s sources and AI to build your growth data stack and personalize at scale.
Virtual, hybrid, and in-person events that generate pipeline. Full planning, execution, and post-event conversion.
Managed HR Tech presence that produced $120K in ARR; organized and moderated executive roundtables with senior decision-makers.
Website strategy, conversion paths, analytics, and automation integration.
Your site becomes a revenue engine—not just a brochure. I also liaise with dev/IT for secure rollouts.
At Brightmine (LexisNexis Risk Solutions), I developed enablement and demand systems that connected marketing to measurable revenue. Our integrated campaigns generated $10M in potential pipeline, achieved a 10× lift in demo requests, and helped close an $85K enterprise deal through competitive collateral and ROI tooling.
Product Marketing & RevOps — Brightmine (LexisNexis Risk Solutions)
For Strata Alliance, a multi-family office and real-estate advisory firm, I led a full website redesign and messaging overhaul, integrating brand, investor, and client communications into a cohesive digital presence that strengthened credibility and lead flow.
Marketing Strategy & Communications — Strata Alliance
At TheGuarantors, I helped clarify product positioning for real estate fintech offerings, translating complex insurance and credit solutions into concise narratives for property managers and renters—accelerating leasing and adoption.
Product Marketing — TheGuarantors
As a moderator and event strategist with The Ortus Club, I’ve hosted executive roundtables for leaders from monday.com, Mercer Advisors, and BlueConic, curating discussions that bridge thought leadership and go-to-market insights.
Executive Events & Integrated Marketing — The Ortus Club
Let's talk about your GTM challenges and how we can solve them together.
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